DP Brands

We build national brands. Under our marketing-focused approach, we are able to not only design brands that are appealing to the eye, but brands that deliver on your business goals and speak to the right audiences.

A MARKETING APPROACH TO BRANDING.

Most design agencies work with the brief provided by their prospects. However, as a marketing and business growth firm, our approach begins by going a few steps back to properly establish a brand strategy that specifically works for your business. 

To do this, we incorporate analytics and marketing advisors into the equation, and research both the internal and external perception of the company/product, and then compare our findings with industry competitors. After analyzing market opportunities and the business goals, we end up with an identity framework that responds to the brand’s positioning, value proposition, and company values.

After the brand strategy is well established, and a visual identity created, the groundwork is set to develop the brand tools that will help your company/product evolve through time and manifest across all your business sectors, internally and externally.

brand
strategy

VISUAL IDENTITY SYSTEM

PACKAGING
& RETAIL

brand
architecture

brand
TOOLS

BRANDED
PROGRAMS

naming

brand
implementation

LAUNCH
CAMPAIGNS

brand STRATEGY

A strategy-first mentality is key

Our marketing & analytics teams can help you define your brand positioning and value proposition; a set of rules that will allow our creatives to design an identity system that fits your business goals.

brand EVOLUTION

Without the right set of tools, a brand is just a concept


In a world overly crowded and competitive with brands upon brands, a visual identity is never enough. The evolution of a brand depends almost entirely on the tools that help deliver its message and reach its target audiences. A website, video content, a fresh brand guide and/or collateral marketing material is all part of a successful strategy for both new and existing brands.

brand MANAGEMENT

Keep your brand relevant


After a successful launch of your new brand, the next step is to keep its message consistent via its communication channels. This service opens the door to our retainer model where DP Brands manages your brand’s internal communications, social media and branded programs with the support of our marketing advisors and content creators.

RELATED ARTICLES

WHAT DOES YOUR BRAND NEED TO GROW & EVOLVE?

It’s easy to get caught up in the short-term tactics and creative trends, but when it comes to building a solid brand strategy, that’s a big mistake. It is essential to establish long-term objectives as a basis for all of your strategic branding efforts for it to be effective and drive sustainable growth.