The current digital media landscape in Colombia

Historically, the media landscape in Colombia has been heavily influenced by broadcasters and publishers with strong ties to the business and political elites. Still, today we’re seeing new players and social media significantly changing media consumption trends. What’s more, lockdowns caused by the pandemic disrupted the country’s printing industry, expediting the digitization of the country’s

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5 Tips to Upgrade Your Marketing Plan

DuartePino Planning Series If you want a more powerful year, upgrading and focusing on developing a solid marketing plan is more important than ever.  First, you need to work on the five essential components of that plan. Then, to beef it up, you should consider developing campaigns and programs aligned with your objectives, target market,

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More than Encanto: Expanding your business to Colombia

Home to some of the most beautiful places like Medellin, Cartagena, Bogota, and the Sierra Nevada de Santa Marta mountain range, Colombia is like none other. Yet, while many are soaking up the sun and enjoying the vast landscape and night rhythm, many others use it as a gateway to South America and the entire

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The Value of Employer Brand in Times of The Great Resignation

The great resignation is in full blast. However, your employee brand can help you keep and attract the right employees!   With over more than 19 million workers in the U.S alone quitting their current jobs, companies have hit a record-breaking high of open positions. People are experiencing grief, burnout, productive pressure, work-life imbalance, and the

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COVID-19’s Winners & Losers

With the disruption brought on by COVID19, there were many losers, winners, and some concerning, yet promising, insights.  Our Worldcom Public Relations Group partners consistently deliver groundbreaking information to benefit brands worldwide. This month, they brought in an expert in tech and emerging media, Jeff Cole. Jeff is a research professor and director of the

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How to Atomize Your Content for High-Impact B2B Marketing

Content atomization can help you re-imagine how you strengthen the reach and impact of your marketing efforts, but what does atomization really entail, and how is it favorable for your business at all? Your business has a story to tell. Content is vital for building and maintaining credibility, sparking customer interest, and establishing healthy relationships

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Effective Sales & Marketing Strategies for Scaleups

Simply put, a scale-up is a business that is in the process of expanding, with at least a 20% average annual return in its last three years. In addition, the company must employ at least ten employees to be considered a scale-up. The scale-up phase is an incredibly challenging period for any business, requiring special

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Measuring the Effectiveness of Your Sales Promotions

Buy one get one free! These promotions might be easy to create, but how do you ensure they work? Sales promotions are one of the most effective marketing tools out there. Any business can benefit from adopting promotional techniques such as coupons, sampling, temporary price reductions, print media, targeted items for targeted people, features, and

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Ready to Grow Your Business? 5 Questions to Ask Yourself

To grow or not to grow your business is the ultimate question, but how do you know when and if you’re ready to make the big leap? Growth brings excellent opportunities, but before you can reap those benefits, you must consider what it could mean for you, your business, finances, and goals. Many are the

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The Valuable Role of Public Relations

Public Relations play a key role in developing your brand, engaging the right audiences, and earning trust. For years, public relations has been a challenge for all businesses, no matter their size or location. Figuring out what public relations consist of and its actual impact has been a debate that has puzzled many. Public relations

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